Edison Chen Billboards Taken Down

Hollywood Grind — Mon, 18 Feb 2008 20:35:58 +0000

Edison Chen, the central figure in the naughty photos scandal that has rocked Hong Kong showbiz, has had another job axed, Sing Tao Daily, a Hong Kong newspaper, reported today.

Edison was signed as one of the faces of EPS, Hong Kong’s local version of Visa or MasterCard, in their latest advertising campaign. However, recently, billboards featuring Edison were removed from prominent positions in Causeway Bay, Mong Kok and Hong Kong Station, reported Sing Tao Daily.

The newspaper also reported that Edison’s part in EPS’s TV commercial had been cut.

The EPS campaign is also fronted by Charlene Choi, Jan Lamb, and Wyman Wong.

Although there were reports that Edison had his advertisements for Manhattan Titanium, a credit card, pulled as a result of the naughty picture scandal, a spokesperson for the company later said that the campaign was only ever scheduled for a month and had been ended as planned and not because of recent events. That’s exactly what Disney said when they cancelled a Gillian Chung recently.

Earlier this month, Edison was cut from an upcoming movie. Columbia Pictures announced that its film Jump, a joint production with Stephen Chow’s company Star Overseas, which was due to be released on May 1, has been delayed until October 1. The Hong Kong-made film was to star Edison alongside Kitty Zhang. The movie studios hope that the delay will allow people to forget the film was ever associated with Edison. The upcoming Batman still has Edison in the film however.

Sing Tao Daily estimated that the scandal could cost Edison, who was seen as one of the coolest entertainers in Hong Kong showbiz, HK$10m a year in work and endorsements.

The newspaper quoted lawyers who said that companies could easily end endorsement contracts, because these always have clauses requiring a star to maintain a certain image. The legal sources added that, as well as not paying up fees, companies could sue a star for damages, but this is unlikely, and disputes are usually settled out of court.

In the Honk Kong, and Chinese, entertainment business image is everything. Click here to read more.

HollywoodGrind - Celebrity gossip juicy celebrity rumors celebrity scandals Hollywood gossip blog » Wyman Wong

Edison Chen Billboards Taken Down

Related posts: