The latest unconventional movie for Sacha Baron Cohen called Bruno appears to be the makings of another hit.

The film will hit theaters on July 10, 2009.

The film is still being edited to get away from the NC-17 rating it got originally.

A handful of critics that saw 20 minutes of The Bruno Movie all gave the movie positive reviews.

Although this isn’t the kind of movie I’d see in a theater, I’ll definitely see it when it comes out on DVD.

Sacha Baron Cohen, who is filming Bruno: Delicious Journeys Through America for the Purpose of Making Heterosexual Male, managed to get into Milan Fashion Week with fake passes for himself, and his film crew. On Thursday Sacha, in character as Bruno, unexpectedly, and without authorization, walked the runway, and passed other models for walking the runway during the Agatha Ruiz de la Prada fashion show.

Sacha, as Bruno, was asked to leave, but he refused, so police were called.

On Friday Sacha did it again, only this time he walked into dressing rooms during the show causing the models to yell for help. Security guards escorted him away again.

Is that funny?

Sacha Baron Cohen, playing his new gay character Bruno for his new movie, lured thousands of people in Arkansas to caged fighting with an ad that was titled Blue Collar Brawlin, and offered $1 beer, hot chicks, and hardcore fights. The fights were staged at both Texarkana and Fort Smith on consecutive days.

The cage fighters didn’t exactly fight as expected. One of the fighters called himself Straight Dave who wore camouflage. Both opponents ripped each other’s clothes off, then once they were in their underwear, they began to kiss down their opponent’s chest.

The audience at Fort Smith got so upset they threw chairs and beer at the cage fighters, according to a cop who was there for security.

Cohen’s character Bruno is a gay Austrian journalist who interviews subjects about fashion and entertainment.

Sacha Baron Cohen has a new character now that he’s retired Borat. Sacha’s new character is Bruno, who is gay. Here’s video of Sacha filming a scene for Bruno at Wichita airport. Naturally most people around him don’t know this is just for a movie.