Last week, when David Hasselhoff won custody of his daughters, he was seen out on the town celebrating victory, with a new gal on his arm.

But, apparently at least one press story documenting his gallivanting went too far for the Hoff’s liking.

In an exclusive statement to TMZ, Hoff’s publicist, Judy Katz, says that Hoff wants a "prominent apology from ‘The Sun’ tabloid over an article titled ‘David’s Back on the Sway.’" The article, which has since been removed from its website, claims that Dave celebrated his court victory by "getting completely plastered" at Les Deux nightclub in Hollywood.

According to the statement, "Mr. Hasselhoff emphatically denies the allegations," adding that if he doesn’t get a heartfelt apology soon, "proceedings will begin next week in London’s High Court for defamation of character, and there will be a Jury Trial in 2008, at which time he looks forward to clearing his name."

This is probably a slam-dunk for Hasselhoff, but that drunken video isn’t going anywhere. His reputation has been safely established.