The new Microsoft ads called I’m a PC are far and above better than the Bill Gates and Jerry Seinfeld ads they just nixed. Now, if Jerry had been a robot, and he could fly and transform, for real, then that would made a great commercial. At the end Jerry could have said "I’m a PC, look what I can do."

Bill Gates and Microsoft are now cool again. YAY!

I’m a PC 1

I’m a PC 2

I’m a PC 3

This South Park Mac vs. PC parody is great too. Maybe Microsoft should have hired the Southpark guys to make their ads. I’m sure they would have done it for $10 like Jerry, only better.

Crispin Porter, from the ad agency Crispin Porter & Bogusky, said Microsoft currently has no plans to air a third commercial featuring Jerry Seinfeld and Bill Gates, amid criticism that the ads made Microsoft look even more out of touch with consumers. Instead, Microsoft will accept the $10 million loss paid to Seinfeld, and go with anti-mac ads for the remainder of their $300 million ad campaign budget. Why didn’t they do anti-mac ads in the first place? We think Bill is trying to get past his geek image. We’re not sure why that would be. Chicks may not dig guys with fast computers, but they do dig guys with fat bank accounts.

Bill Gates and Jerry Seinfeld have put out a new ad, which is more like a short movie. It’s better than the first one. I still don’t see how this $300 million ad campaign is going to sell more copies of Windows.

Is anyone viewing HG with Firefox on a Linux box? Didn’t think so.

Microsoft released their first ad co-starring Bill Gates and Jerry Seinfeld. It’s not funny. It’s not entertaining. It’s a waste of money. Jerry got paid $10 million, and Microsoft plans to spend $300 million on the campaign. Jerry’s fine, but Microsoft really need to fire their ad agency and hire a new one.

Steve Jobs will always be the cooler geek Bill.

Microsoft will embark on a new $300 million advertising campaign, and has hired Jerry Seinfeld to be the face of that campaign. Jerry inked a $10 million deal, and will appear with Microsoft Chairman Bill Gates. Microsoft is trying to compete with the "cool" image Apple has built for itself with younger tech savvy consumers. Brian Steinberg, television editor for the weekly advertising magazine Ad says:

"Seinfeld does represent sort of a challenge. He’s not Dane Cook. He’s got a more sophisticated everyday take on things. He often comes across as a questioner of conventional wisdom but also can be kind of a crank. It’s a fine line to walk when you’re dealing with a younger person."

As Apple replaced the Mac operating system with a customized version of a Unix operating system called Free BSD, then renamed it to OS X, the Mac has been able to utilize a larger choice of software applications, but the number of choices still pale in comparison to the number of applications available to Windows customers. With that fact it would seem Microsoft should focus on usability, and the benefits of Windows, but Apple has already attacked the ease of use of Windows by taking aim at prompt dialogue windows related to security on the Windows Vista. Microsoft is left trying to make Windows cool, so the consumer bypasses their logic, and purchases based on their emotional impression of Windows versus Apple’s Mac. That’s a tall order with Seinfeld as Microsoft’s new pitchman, especially when a Macintosh could be seen in the back of his apartment on episodes of Seinfeld.

Perhaps one approach might be to show Seinfeld’s frustration with the lack of applications available for the Mac, which causes Seinfeld to switch to Windows. Even if Microsoft is not entirely successful they still win. Years ago Microsoft stole Windows and the Mouse from Apple, after Apple purchased those inventions from the Xerox research group. Once Steve Jobs returned to Apple, Bill Gates settled the long standing legal fight by investing $150 million into Apple, giving Microsoft a share of Apple. If Apple wins the ad fight, so do Microsoft shareholders. Resistance is futile.

On a side note, it was recently reported that Steve Jobs was getting medical treatment for a very serious medical condition, but he would not disclose what that condition was. We wish him a speedy recovery, and many more years at the head of Apple.

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