Let Them Eat Kate

British lingerie line Agent Provocateur will use Kate Moss for their new bridal lingerie line. Their ad slogan is, "Let Them Eat Kate," with a skull and crossbones. Agent Provocateur co-founder Joe Corre told The Independent:

"I like the idea of Kate standing up to all of the people who have taken a moralistic view of her. The media has taken such a moralistic view of her, of how they think she ought to behave. She’s been built up as a role model but she has never claimed or tried to be one."

Moss is a bad girl, who isn’t interested in marriage, and dates drug addicts. She isn’t exactly a shining example of a mother, and would make a less desirable bride. Corre recently separated from his wife and co-founder in the business, Serena Rees, after she reportedly cheated with the bassist from The Clash. Corre has some issues he should be working through in therapy, not an ad campaign.