Kevin Federline to Star in Super Bowl Commercial

Back on January 9 I reported Kevin Federline had a big surprise in store for us yo’all. I’m betting you’ve been on pins and needles to know what it is. Here’s the big news.

Nationwide Insurance has hired Federline to star in one of their ads, set to run during some of the most expensive airtime on television. The company’s motto "Life comes at you fast." K-Fed fits that motto to a T, but he also fits something John Wayne said, "Life’s tough, it’s even tougher when you’re stupid."

Nationwide Insurance will debut the 30-second spot on its Web site on January 29, and run the ad during the third quarter of the Super Bowl on February 4. In the new commercial, Federline, 28, goes from starring in a rap video surrounded by beauties and bling, to working at a fast-food joint.

Actually, K-Fed isn’t stupid at all, at least he gets to do a Super Bowl commercial. In Hollywood your career is considered dead if you can’t attract attention, whether it’s positive or negative. In fact, estranged wife Britney Spears had her offer to do a Super Bowl ad rejected due to her crotch flashing partying antics. It’s not who laughs, it’s who laughs last that counts.

Spears, 25, filed for divorce from Federline in November after two years of marriage. The couple agreed to share custody of their sons, 3-month-old Jayden James and 1-year-old Sean Preston, for this month, but after that, Federline will be allowed visits three afternoons per week.