Juicy Couture Sues Victoria’s Secret

Juicy Couture filed a lawsuit against Victoria’s Secret in Manhattan for stealing its idea for the seat-of-the-pants logos. The suit says:

"The similarities are not inadvertent and are designed to capitalize on the success of Juicy Couture."

Juicy also accuses Victoria’s Secret of selling apparel wrapped in the shape of lollipops, bon bons, and ice cream cones to mimic the success of Juicy’s Sweet Shoppe packaging.

Juicy asked a judge to order all the offending clothes destroyed and award it triple damages, three times the profits Victoria’s Secret made through its alleged idea thefts.

This isn’t the first time Victoria’s Secret has been accused of stealing ideas. Last week, a single mom from Long Island accused Victoria’s Secret of stealing her patented idea for a convertible bra that can be worn with or without straps.

Katerina Plew claims she e-mailed the company a photograph of her idea in 2003 and was shocked to find it in a Long Island Victoria’s Secret store a year later.

Who’s side are you on?