Jessica Simpson Lingerie Collection

A new collection of Jessica Simpson lingerie has just launched at the Vandale showrooms in Manhattan:

“My intimates are feminine and sweet with a hint of fun,” she tells the paper. And her jump to lingerie was born out of a genuine passion for the stuff, “I love lingerie. What girl doesn’t?” she asks rhetorically. “My lingerie reflects the way I’m feeling when I wake up and helps me set the tone for my day.” As any buxom woman knows, however, finding gorgeous designs to set that tone can be tricky. “It is important to me personally…to be able to wear my own line,” she says. “Vandale is developing a great collection of feminine, sexy, regular and full-figured bras which are going to be amazing. We are also working on a sleepwear collection that I know I will live in. We have focused on using really soft fabrics that feel good against your skin. The whole line centers around great basics for every day that are comfortable and fit your body. We spent a lot of time on the details. I really wanted to make this line special.” Her favorite creations? “I love the seersucker group because it is just classic and so adorable. We also have a beautiful print group that was inspired by Morocco. It is both exotic and feminine at the same time. We also created a denim and floral set that is flirty and fun,” she says.

While we realize Jessica has successfully sold frocks, luggage, bikinis, and fragrances, she has a whole new plus size appeal, yet she sees herself as the younger thinner Jessica, which just isn’t her anymore. Even though lingerie can be made to fit plus size women, that doesn’t seem to be the focus. We really think Jessica needs to look in the mirror, realize she has weight issues, and market something that can help women in the same situation. We think Jessica should team up with some diet experts to market a diet book, and workout program, before she starts selling lingerie. We think Jessica is missing a huge opportunity by ignoring the fact she is just like most women.

Here’s a diet tip. If you don’t have time to workout, and dieting is really hard, focus on eating lots of protein, healthy fats (which means no trans fat or partially hydrogenated anything), and fiber, while keeping your carbohydrates down to about 40 grams per day. You will lose weight with this approach, while still eating healthy. A person doesn’t need carbohydrates to live. The body can convert fat into sugar, but usually converts protein into sugar first. The liver can convert protein into about 2 cups a sugar per day if the body needs it. Diabetics, and people with other conditions affecting their blood sugar, need to be very careful implementing this diet approach, because you might need less medication as your body’s insulin and blood glucose levels drop.