Howard Stern Sued Again for His Big Mouth

The equal-opportunity offender, Howard Stern is facing a $100 million lawsuit by an advertiser.

The New York Post reported that a sponsor of Stern’s show on Sirius Radio felt that Stern and his sidekicks undermined the promotional campaign and blames their antics for a drop in sales.

On June 6, [CEO Kelly Lockwood] said, Lee Mroszak, a k a "Crazy Cabbie," was on to talk about how he’s shed 20 pounds with the product. "The first thing out of Howard’s mouth was, ‘Geez, Cabbie, you look fatter than ever,’ " Lockwood said. "Then, [Stern sidekick] Ralph Circella says to Cabbie something like, ‘What the hell are you doing in here promoting a weight-loss product, you fat piece of [bleep]! Why don’t you lose 60 more pounds and then come back?’ This was horrendous for us. Our sales have dropped more than 20 percent. In seven minutes, he undid all the good work we did." Lockwood said the suit, to be filed this week in federal court in New Jersey, will charge Stern and Sirius with defamation.

Again, we’re not attorneys, but an old adage comes to mind: "live by the sword, die by the gross-out and insult humor you exploit and endorse with the ad dollars you throw at the shock jock."

That’s how that old chestnut goes, right?

And, since when does a prudent marketer (oxymoron?) enlist someone named "Crazy Cabbie" as a possible celebrity client. Duh.