Fila to Stop Paris Hilton Ads While She’s in Jail

Paris Hilton will temporarily disappear from advertisements for a South Korean sportswear firm while she is serving a jail sentence, the company said Friday.

"We knew she is rather free-spirited but we never imagined she would go to prison for her behavior," Fila Korea marketing director Min Se-Joung told AFP.

"As of today, we stopped all kinds of ads including TV commercials and print ads in which Paris appears," he said, adding it was hard to tell when the company would resume the advertising.

Fila Korea in late December signed a one-year contract with Hilton which is reportedly worth one million dollars.

Min said that despite the latest case his company was "satisfied" with Hilton’s contribution to enhancing popularity of the brand, especially among young consumers.

"Almost all the products that were worn by her in ads have been sold out," he said.

Click here to see her Fila ad.